Social media have transformed marketing, for the better most would say. Set business goals for your social media – it’s best not to experiment without a clear idea of how social media will support your business goals. It is very important that you set certain goals for your digital marketing strategy and that will be […]Read more "Social media planning for digital marketing"
Out of the many SEO tools, Google Webmaster Tools is one of the most useful. It doesn’t have all the perks of commercial SEO suites and it is not a tool for any SEO need but it comes from Google itself and it offers lots of vital SEO insights. All these are good reasons to […]Read more "Is SEO all about different tools?"
Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you’re in and your objectives. However, there are three key performance indicators (KPIs) that should always be considered when measuring an SEO campaign’s effectiveness: Rankings Traffic Conversions Not only can the information gathered from these three KPIs enable […]Read more "How to measure your SEO success?"
Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing? The answer is simple: Yes, it’s worth it. Not only […]Read more "Is Video Marketing The Next Most Promising Online Marketing Tool?"
Content is king Make sure you have enough valuable content on your website that’s easy to read. Search engines “crawl” content on your website and index your pages. Your goal is to have visitors engage with your content. Videos, podcasts, diagrams, etc. They are all forms of content that gets visitors to click through your […]Read more "What Are The 3 Most Important Factors Of Web Development?"
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your […]Read more "Why Social media is necessary for any business now?"
Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. User-generated content […]Read more "Does Reputation Management Still Play An Important Role Online?"