All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Search Engine Optimization is the way through which a particular website receives higher ranking on the search engines. SEO has shown tremendous improvements over the years through its statistical increment. Organic search drives 51% of all visitors to both B2B and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine.
This is one aspect of digital marketing, social media marketing (SMM) is another key aspect. This involves promoting a particular website or brand through mediums of social media platforms. Social media platforms include Facebook, Twitter, Instagram, Quora, LinkedIn etc. Social media marketing has great reach among the audience; it is a unanimous platform as every other person used the social media websites to stay updated. However, there always remains the question of any particular aspect becoming more important.
It is a false notion to believe that SEO is more important than SMM or even the vice versa. Both have their individual importance in digital marketing. There are SEO services in Kolkata who will aptly explain you the importance of both search engine optimization and social media marketing. Your business needs to set its ground on all the different platforms on the internet. Right from appearing on Google’s search options to becoming visible to the audience on social media websites. Now it may appear to some businesses that their brand needs coverage only on social media websites just as to tar4get the audience of a particular age group.
Then there could be others who might consider search engine optimization to be superior. However, these are false ideas to foster. Analytics show that businesses that invested in both social media marketing and search engine optimization have received higher profit margins in the long run than those who opted for either one of these. The fact that SEO services in Kolkata are doing so good is because of their potential to reach such a wide array of audience who are active on social media platforms. It becomes easy to target the audience more aptly when equal importance is given to SEO and social media marketing.