Rules to run a successful PPC Campaign


Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. A Pay per Click (PPC) campaign is a popular way for attracting targeted visitors to a web site and converting them into buyers. Although there are certain rules that you need to keep in mind while running a PPC campaign in order to make it successful. Pay per Click Management companies makes it a point to run their PPC campaigns successfully.

Whether your goal is to increase subscribers, sales, or your brand awareness, it is vital you know what it is before you start, otherwise you could running your advertising in the wrong direction and realizing it too late. In PPC you can choose the keywords or phrases you want your website to be associated with when a search is performed. This means you have to decide how much you are willing to pay each time someone clicks on the search result – but the upshot is that you are advertising to people who are already interested in you.


In order to run the campaigns successfully make sure that you are well aware of your target audience. You should be clear about the people you are targeting. It is essential that you marginalize the set audience that you are aiming to target and turn into potential; customers. Go inside the mindset of your users. Think about search terms you would type if you wanted to purchase a product from the website you’re promoting. Group these keywords into logical bundles or ad groups, with each group having its own theme, topic, or product specific to the business’s offering and the users’ needs.


Use descriptive names for your campaigns and ad groups. Other than this, if a keyword, ad group or campaign is resulting in lot of conversions, then it is wise to increase its budget or transfer some budget from the low performing campaigns esp. during sales times.

One more key rule to run a successful pay per click Management Company is remaining loyal to your audiences. As far as PPC campaigns are concerned, always tell the truth about your business or services. If visitors come to your site and don’t find the things as promised in the ad copy, it will lead to negative publicity for your site. You will end up spending a lot of money which won’t fetch you conversions.


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