There are currently 60 hours of video uploaded to YouTube every minute of every day – one hour of video content every second. For internet marketers, YouTube Marketing is an exciting new strategy to take advantage of the web’s massive shift toward video. People aren’t going to click on your video to see a boring infomercial. They may be willing to tolerate a dry tutorial if it offers unique advice that they won’t find elsewhere. The most successful YouTube videos, though, tell an original and interesting story.
It definitely is the most effective in social media marketing sphere. The latest YouTube Marketing news, trends & tips have taken over the digital marketing world at a robust speed and is growing rapidly too. In order to rank your content in social media marketing make sure it is worth clicking over. You Tube isn’t just a video platform, it is also a social network. Because of YouTube’s easy to use format, messages are spread quickly and efficiently across a variety of mediums including Facebook and Twitter, embedded in websites, and via email. You can easily add a YouTube video to your website or your Facebook account, and the end user does not need any special viewer like Windows Media Player or Quick Time to view it.
YouTube allows customization of your channel to compliment your branding, as well as to highlight the content you want center stage. You can set which video displays first and how your playlists and content are displayed. By signing up for YouTube, you automatically have a channel – that’s how YouTube works.
My advice is to either allow all comments or allow comments with approval. Even though there is a friend option, people don’t use friends like they do on Facebook. If your channel becomes popular and you have “everyone needs approval” checked, you risk cutting off the sharing you’re trying to encourage (because their comment won’t post immediately), and you also risk clogging up your email box with requests for comment approvals. Since comments are emailed to the address associated with the account, you should see the comments as they come in. Be prepared to respond to them quickly if needed.
It is very important that you market your YouTube content with extreme sharing and spreading it on all the available social platforms to increase the number of people who watch it.