Small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. But to get the best results, it’s important to keep up with digital marketing trends. These are 5 major things that every digital marketer should know.
- Keep a major focus on mobile optimization
Audiences aren’t shifting more to browsing via mobile devices. They are already there. Over 50% of all Internet users are now operating exclusively on mobile devices. If you haven’t made your site responsive and geared everything towards smaller screens, you’re in trouble. First, Google will actively penalize you in the search results, consequently reducing your audience. Second, your existing customers will become increasingly frustrated and alienated.
- Be well updated
The arena of digital marketing is quite vast and ever evolving. Every morning you wake up and find the landscape has changed a bit, therefore, it is imperative for businesses to adopt the latest trends and constantly update their knowledge about this domain. In order to make your business perform well in the digital space, you need to be a marathon runner, constantly learning and adopting new trends and methods. As a digital marketing agency in India it should be your primary aim to remain well knowledge about the latest happenings of the digital marketing sphere.
- Don’t forget about local search key
Last year marked the first time more searches were conducted on mobile devices than on desktop computers, according to Google. Since many of those searches are done while users are “on the go” looking for local businesses, Google’s search results now favor websites that are optimized for local search. Your business will trend and grow only when the local search volume escalates.
- Email marketing will always rule
As a digital marketing agency in India you should make this a thumb rule that no matter what email marketing will always remain the most important factor. Email remains the most effective digital marketing tool for small businesses. But with 86 percent of emails now being opened on mobile devices, according to a study by Kahuna, mobile-friendly emails are essential. When you develop your email marketing messages, think “mobile-first.”
- Don’t forget about online videos
Online video is one of the hottest growth areas for digital marketing in the coming year. Six in 10 marketers in The 2016 Social Media Marketing Industry Report already use online video to market their businesses, and 73 percent plan to do more with online video in the coming year.