To look at your organic traffic, you need to dig into your Facebook Insights. Go to the Posts tab to check out your posts’ performance for the last month. Click on See More to find out about older posts. You can track your post reach in terms of organic and paid by selecting Organic/Paid from the Reach drop-down menu. The lifespan of a Facebook post depends on many factors. One is its usefulness. Even an old post can show up in your news feed if your friends like, comment or share it. For example, this update was 18 hours old when it showed up in a user’s news feed because one of her friends liked the update. It’s as simple as that. This is one reason why you should publish evergreen content to maintain an audience that remains intrigued towards your work.
Now, Businesses are in a tizzy these days because the posts on their Facebook Pages are reaching fewer people. A recent study estimated that brand posts on Facebook are typically seen by about 6 percent of a page’s fans, and that figure is expected to fall further this year. You can always find a large number of choices that are laid in front of the audience on Facebook and they surely have many options laid in front of them. In this manner the chances of your business reaching a greater audience becomes narrow and visibly more stringent.
Social media marketing is attaining new heights everyday and in order to promote your brand on a constant basis it is important that you adapt to the mechanism of current trends. In addition to this, a social media marketing company will put major emphasis on the working of Facebook brands in such a manner that its promotion escalates to new heights with time. We’re living in an age of content overload, and Facebook is no exception. According to Facebook, “Of the 1,500+ stories a person might see whenever they log onto Facebook, News Feed displays approximately 300.” As a Facebook marketer, you’re fighting for one of those precious spots. You don’t need to post a high volume every day to get attention. Instead, work smarter by creating quality content. More posts won’t necessarily bring you more love from Facebook.
Social media marketing is no toughie but in order to achieve a greater Facebook reach you must work upon the marketing tactics which will further prove to be extensively beneficial.