Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.
The total number of followers and connections your social media profiles contain does have a significant influence on your rankings. A company with 100 Twitter followers won’t receive nearly the ranking bonus of a mega-corporation with a million Facebook likes and a million Twitter followers. Popular stories and articles on the largest social media sites can bring a huge amount of traffic – which is great for branding and gaining exposure. The biggest SEO benefit with this is the large increase in indirect links. The social media sites themselves don’t provide much link value, but many publishers and webmasters look to social media sites for references, which results in valuable editorial links that help improve rankings.
Search engine optimization services tend to boost their search results and make a greater impression in front of the audience for that matter of fact. You’ll hear it over and over because it’s true: “Content is king, and everything else is gravy!” If you can get your content right, you’ll have set a strong foundation for SEO success. Socialmedia marketing is largely a matter of putting out effort in the promotion of the businesses and brands. It is essential that you understand how to utilize search engine optimization services for the maximum benefit of higher search results.
As it stands now, the biggest search engines (Google, Yahoo, and Bing) mainly use various forms of advanced link and keyword analysis to determine the rankings. But who’s to say they won’t incorporate social data into their algorithms in the near future? For example, Google has already rolled out social features like SearchWiki, SideWiki, and Social Search – all of which gather data on how real people interact with their favorite websites. Also, Google’s new version of its search engine (code name Caffeine) is set to launch soon and will feature a tighter integration with social.
In addition to this it is to be understood that social media platforms are used by everyone and they are not exclusive to people irrespective of their age and search priorities. In this manner you can use social media marketing strategies to boost up your SEO tactics to achieve higher and greater results.