- Start by using the tools available directly through YouTube. For example, provide a detailed and accurate title and description to each of your videos, and associate tags (keywords) that are directly relevant. You must consider hiring a YouTube marketing company in order to promote your content and make it reach a larger number of audiences via marketing strategies. This is an advantage of working with an online marketing company; they help you give a very good exposure in the digital market.
- Make sure to make your videos popular on social media platforms. Mention your new videos in your tweets and status updates, and link to or embed them in the messages. Facebook, for instance, lets you embed YouTube videos in your status updates. Just paste the URL into the status update and Facebook will put the video in your News feed. Twitter doesn’t let you embed videos, but you can link to them from your tweets. And on Pinterest, you can “pin” YouTube videos to your virtual pin boards.
- Another very important thing for you to promote your video online is through advertising. If you can afford it, you can advertise your videos on YouTube, using parent company Google’s AdWords for Video program. Called TrueView ads, they appear on the YouTube site, targeting potential viewers and linking back to the selected video or your YouTube channel page. TrueView ads are pay-per-click (PPC) ads, just like traditional AdWords text ads. So, you pay only when someone clicks your ad.