digital marketing · social media marketing company

Why you should count on Pinterest for e-commerce site’s marketing?

If you’re still not convinced, consider this: sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3.5 months, according to Piqora. Compared to Twitter and Facebook where the content half-life is around 5 minutes and 80 minutes, respectively, Pinterest is more bang for your social buck. You can consider using Rich pins. Rich Pins are pins that contain extra information right inside the pin. Your customers can benefit from Product Pins which include real-time pricing and stock availability.

You need to get the fact that Pinterest isn’t just for recipes and cat pictures. As the third largest social media platform in the world, it is now a viable digital marketing option for any business, but especially e-commerce. Create boards that have no expiration date. Instead of a “spring” or “winter” board, make boards based on product categories. You can also try to add topic-specific tags to your pins. Think about your product and add tags that go beyond the product name or type.

While Pinterest is a social sharing community, users visit the site ready to be inspired and/or seek out products to purchase. Pinterest is an excellent way to promote your brand and drive traffic to your business. Promoted pins take things a step further. They look like regular pins, but have additional capabilities to increase visibility, so you get to the right audience at the right time. A social media marketing company will understand the importance and prominence of Pinterest as an important platform for promoting your e-commerce site.

If you hire a social media marketing company in Kolkata, you will understand how they channel their business strategies on Pinterest and get your work done with larger traffic of audience who use this website on a regular basis. Since Pinterest is above all a platform for inspiration, creativity plays a huge role in driving click-through rate (CTR), which drives impression volume and in turn CPC. The people who will be using this platform would be mostly looking at creative posts and it is your duty to stand out of the crowd and create a good impression with your posts.

To really see an impact in your pinning efforts, go ahead and sign up for a free Pinterest for business account or convert your existing account. When you sign up, you’ll have access to Pinterest analytics – important information about your pins’ behavior – once you verify your website with Pinterest. We have by far established that the usage of Pinterest is exceptionally beneficial for a social media marketing company whilst promoting a e-commerce site’s marketing.


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