A startup business needs to be promoted on social media platforms for the simplest reasons that it has less budget to invest in marketing and secondly because social media platforms are capable of getting huge amount of traffic in a short span of time. Here are 5 important tips that you must keep in mind if you wish to market your startup business and make it a successful approach.
- Create your social media strategy before creating social media profiles
Even before you start choosing the right channels, think of your business goals and objectives, and how social media can help achieve those. Also think of your target audience, and what kind of company you want to be on social media. Will your brand go for a practical, no-nonsense approach to social messaging, or do you prefer a more easygoing presence? Make your social media presence congruent with your company culture.
It doesn’t mean you can’t have a playful Tweet every once in a while—but do strive for consistency across your feeds. Compare Tinder and Dropbox, both voted top startups in 2013 by Forbes—each brand has a different purpose and a different target audience, with Dropbox creating an appeal for business collaboration, and Tinder going for the playful vibe of a speed-dating event. This difference in purpose is reflected in their social media presence: while both companies maintain professional feeds with consistent tones, each tailors their messaging to their audience.
- Use everyone’s brainpower
As a startup, you are in a unique position to empower all of your employees to contribute to your marketing efforts on social media platforms. Since, social media is the biggest key player in your business promotion, make it a point that you use every single one of your contacts to spread the word of your business. As long as it doesn’t receive the hype it deserves, there is no way that your brand will attain any amount of recognition.
Not only can your employees contribute their ideas for blog posts, tweets, and status updates, they can also be leveraged as advocates on your company’s behalf. Since 70 percent of customer brand perception is determined by experiences with people, those startups that encourage their employees to engage customers publicly on social media will be well ahead of the competition in terms of reputation-building. Don’t forget the fact that social media presence will grow only when more and more people get involved on the online platform.
- Share quality content
You must realize the fact that there is no shortage of startups and new companies willing to sell their content over social media websites. It is mandatory that your content is set aside from all the other ones. Audience will not be willing to invest time and effort into reading your content if it is not out of the box for the starters.
Also, you must realize the fact that content marketing is the key to your success at any business on the digital platform. Even before your startup gets going fully, start building your audience on most networks by sharing content your target audience will enjoy. For example, if you have a startup for a Facebook marketing tool, start sharing content about Facebook. That could mean blog content, podcasts, videos, presentations, info graphics, etc., created by you or by others. If the content is not qualitative no one will bat an eye for it.
- Choose the right social network for your business
Facebook may have over a billion users, but if your potential customers don’t make up a big part of that user base, it’s not the right social network for you. While not every industry has a clear preference for social media channels, there are important determinants that can help you find the right social network for you: the target age group of your audience, the location of your business, and the nature of your services.
For example, if your startup offers B2B advice, it helps to seek out business leaders on LinkedIn, and make accounts on the same social media channels used by the brands you want to help. But if your business revolves around marketing, Facebook Ads or Promoted Tweet should be your first choice. No doubt you must promote your business on all the social media platforms but keep in mind to emphasize on the platforms that generate the most traffic.
- Save money on customer service by using social media
Since, social media allows you to interact with your audience on a personnel level; you can save money on customer service. In the early days of your business, having an open line of communication with your clients is crucial—your ability to respond and incorporate their comments and suggestions on your services or products can make or break your startup’s budding reputation. It’s also a very cost efficient solution, as your customer support representative can double as your social media manager, and social media profiles don’t cost a dime to set up.
Using social media for customer service is as easy as making social listening a mandatory task in your daily social media routine. Use a social media management tool, such as Hootsuite, to set up search streams for your brand name, and track all mentions in real time. Sentiment analysis tools like Social Mention, or native analytics tools in Hootsuite, can help you isolate negative or neutral mentions of your business, and then address as many of them as possible, based on the urgency of the issue. If the comment is negative without an obvious cause, you can consult our handy guide for responding on Twitter.
In conclusion, you will find a lot of big companies too going for these approaches and helping customers over twitter or Facebook. Social media is a vast world, so go ahead and explore all the scope you have there and get your business running. Utilize your social media platforms to the utmost level and hike your business at the fastest rate.