With over 1.440 billion monthly active users, the social network is attractive to businesses across the globe. While some businesses just have a Facebook page for the sake of having one, you can learn how to get the most out of your Facebook business page by applying best practices. Here are 5 ways how you can maximize your business through Facebook.
Launch creative incentives
From time to time, keep your fans engaged with fun promotions. That may include contests, offers, games, vouchers, codes and more. In this way people will remain informed about the existence of your brand and that will keep your business running on positive terms. In addition to this, if you keep your page continuously updated with new posts it will help to create a very interesting image and impact of your brand. Always try and be creative with the offers that you are presenting in front of the audience. As a social media marketing company your focus should always centre around being more creative with the updates on your brand’s pages.
As a consumer, have you ever noticed that after going to a website to purchase something and deciding not to buy, you open your Facebook page only to see an ad for that exact company? The concept of capturing recent website visitors with strategically placed ads is called remarketing, or retargeting. It is incredibly effective (we’ve used it for years), and Facebook sells the option as part of its advertising choices. Remarketing is the smartest strategy that any social media marketing company will opt for better results.
Post highly shareable content
You might be familiar with the expression “Facebook candy.” This is the type of content that Facebook users get very excited about and immediately want to share with all of their friends. Your own Facebook news feed is likely peppered with such candy! This is almost always an image, which tends to get a higher EdgeRank (more news feed visibility). And often, the images contain inspirational or motivational quotes along with an eye-catching photo. Again, you have to be sure about the fact that your content reaches a larger audience and that can happen only when you post highly sharable content.
Share exclusive offers
Give people a reason to come back to your Facebook page timeline. Share giveaways and special offers that expire within 24 hours of posting. If you have already grown engagement on your page successfully, try sooner expiration times such as 60 minutes or have people vote a winner among submissions of fans (e.g. the best selfie with the product). In short give your customers a staunch reason to be on your page for that matter.
Facebook brilliantly distributes information
Businesses need to affordably communicate events, news, products and services. Facebook allows you to leverage your personal and professional contacts to share information — for free. You seriously need to consider this factor as Facebook is the fastest and most convenient medium when it comes to distributing information. For instance, you can launch an event and it will reach a humongous mass within no time; this is a very good advantage of promoting business on Facebook.