Hashtags are such a prominent part of culture today that it’s rare to find anyone who doesn’t know what they are. In fact, the hashtag is so recognized that it was added to the Oxford dictionary in 2010, and the Scrabble Dictionary in 2014 (#official).Hashtags, once your phone’s pound sign, now have a place on most popular social networks, including Twitter, Facebook, Google+, Instagram, and Pinterest. The hashtag is likely the most popular means of categorizing content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest.
Knowing how to use hashtags is fundamental to your success on social media.Do be specific when using hashtags.Try and hone in on a passionate community that shares an interest in one specific theme. The more specific you can get with your hashtag, the more targeted your audience will be—and a targeted audience generally means better engagement. If you don’t have your own business hashtag, find one or two existing ones that really fit the photo.
Say, for example, your business sells baby products. Instead of using #parents—resulting in parents of children of all ages—opt for #newmom. The hashtag #newmom is specific to mothers of newborns—your target customer. Being a social media marketing company it is essential that you know how to master twitter promotions with proper use of hashtags.
Brand hashtags don’t have to (read: shouldn’t) mention your brand name, but should represent your brand and what you stand for.Not only does a brand hashtag drive participation and engagement, it will also organize all the posts that are tagged with it on a hashtag page. This is helpful if you’re using the hashtag to collect entries for a promotion or contest, as Lay’s was with the #DoUsAFlavor campaign. Brand hashtags are also a great way to raise awareness for campaign and initiatives.
Hashtags serve to make your content discoverable to a wide audience. The truth is, not everything you produce is going to fit into that category. If your tweet, post, or comment isn’t adding any substance to the wider conversation, you might want to consider leaving the hashtag off. For example, if a news story breaks and you simply share the news, leave the hashtag off of it. If you write a blog post that analyses the impact of that news, then absolutely use a hashtag when you share it.