- Set your campaign goals
Does your brand want to increase social media followers? Generate more buzz online? Accumulate brand mentions? The first step in the process is to outline what you want the campaign to accomplish. Find your focus and identify how your social campaign will help you achieve your business goals. Being a social media marketing company in India it is essential that you use local social marketing as the local density of competition increases at a rapid speed.
- Involve the local customers
The worst kinds of customers are the ones who are motivated only by that which they get free. Those are not fans, those are squatters. The best customers are those who engage and chat with you out of their own interest, and that means knowing them well by chatting with them and reading their tweets. Don’t just retweet their every tweet, either. Reply to them, talk to them, and understand them. Promote their successes on your business’s page if they’re relevant. You can get them to tweet to be part of a contest, sure, but make sure said contest is in line with the ideals of the company, such as showing how they use the product or why they love it.
- Use images to increase the local support
If you’re posting on Facebook and not seeing engagement in the form of likes, shares or comments, you’re wasting your precious time. You need fan engagement if you want to continually be seen in the news feed (which is where all the action is on Facebook!). One simple way to boost your engagement is to use images to amplify your status update. Here’s what I mean: Search for “blank” images like talking bursts, chalkboards and signs, and then add text to the images, in the form of a question for your followers to answer. A social media marketing company needs to follow this as a thumb rule.
- Have a channel plan
So many organizations feel overwhelmed by the need to create content for every social media channel on the planet. Or worse yet, many brands create one type of content and then blast that content onto every social platform. If that’s you, you need a social media channel plan. Most likely, your goals are different on each social platform. Since that’s the case, the content you develop for that platform needs to be different as well. Here are the components for your channel plan.
- Choose the right campaigns
Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between. Different campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.