In the early ages of social media, users were hell bent on designing their own pages. Adding colourful elements, glitz, and imagery was all the rage – think about those MySpace pages that were on Flash steroids and froze your computer. Now, customization has evolved to focus on personalized content. Social media allows you to not only “create” a page, but to optimize it with feeds so you can view what you want, when you want it. Social media has gotten down to the nitty gritty of what users want – control. Implementing choices has been a phenomenal boon for social networks. The ability to make lists and choose who and what you want to follow is essential to the user experience on social media. In addition, ad targeting based on your choices is what makes social media so amazing.
Who would have thought that your favourite brand or celebrity would be so close? Now people tell stories of how Ashton Kutcher or Kanye West answered their tweet. Social media has made the inaccessible accessible. We see celebrities as people, and we engage with big name brands like Zappos as if it is the mom-and-pop shop down the street.
Companies see the value in this one-on-one interaction with their customers who, in turn, become their biggest brand advocates. Not only does this allow you to resolve issues quickly and effectively with a single customer, but you set a precedent with other “listeners” that you care. This can go a long way in cultivating your brand. Status Updates EVERYWHERE: I remember hearing people say “I’m going to MySpace® that when I get home” after taking a photo. Today, instead of hearing that, you see the photo uploaded in real-time to your Facebook™ stream via smartphone. Mobile has not hurt social media—it has enhanced it. With a smartphone, you can update your Facebook, Twitter, or LinkedIn® accounts in seconds. It won’t be wrong to say that social media marketing company has benefited a good share of profit from these changes.
According to Socialnomics, 80 percent of Twitter usage is outside of Twitter. This means that people are updating their statuses everywhere, every day, at any time. This is huge for businesses – mentions of your brand will become more widespread than ever. Plus, location-based social networks like Foursquare have made a splash with companies. Users are not only telling friends their location, they are endorsing your brand. An effective social media marketing company in India will know how to use these changes to their benefit and implement them well.
Social media has so deeply permeated our lives, jobs, and even consciousness that it seems like it’s been around forever—but the reality is that it’s still a fairly new phenomenon. With ever changing digital technologies, social media has been able to change dramatically since its inception, and even more so in just the past five years. Along with the changes comes adjustment from marketers. It can be a frustrating journey sometimes to try to keep up with the evolution of social media. Despite the challenges, keeping up with the changes is necessary to make the most of the social tools.
Traditionally, marketing has often been about blasting a message out to the public in a manner that encourages interaction with the brand. But before social media, the conversation between brands and consumers was mostly one-sided. Even when social media started to take off, many marketers were still stuck in the idea that it was a new venue to distribute branded messages. While social media is a good outlet to distribute marketing messages, its main function has always been to facilitate social interaction. As brands become more common on social platforms, people have become more comfortable interacting with their favourite companies.
Even if you were to just follow the arc of Facebook’s relationship to video, it would show you how important videos have become in social media messages. A study released on Monday shows that Facebook videos have double the organic reach of photo posts—something that wasn’t true even just a year ago. Add Facebook’s marketing successes in surpassing YouTube, along with a growing list of short-form mobile videos from apps like Vine and Instagram, and you’ve got the recipe for a video explosion that has occurred in recent months. Mobile technology has spurred a big part of social video—never before have so many people carried around a high quality video device with them everywhere. With the medium so easy to produce—and as long as people still want to consume it—it will continue to be the format that marketers should continue to try and master.
In late 2006, Facebook introduced the news feed – a controversial concept at the time (incidentally, there are many parallels between it and Facebook’s most recent privacy issues) that has since become perhaps the most important and oft-imitated feature in social networking. It’s hard to remember life before the news feed, but it consisted mostly of visiting your friend’s profiles, making wall comments and perhaps maintaining a photo gallery. For Facebook, this innovation (and a lack of innovation by then leading social network MySpace) is the one that established the service’s utility and has been at the heart of its expansion since — showing you at a glance what your friends are up to on Facebook and around the Web. Nowadays, whether it’s Twitter, Foursquare, Flickr or yes, MySpace, the experience very much centres on seeing the most recent updates from your friends, in reverse-chronological order.
While there’s been a running joke that it was going to be “the year of mobile” for about a decade, it’s only within the last few years that smartphone use has exploded, and along with it, use of social media while not in front of a computer. According to data published earlier this year, 30% of smartphone users now access social networking sites from their phone’s web browser – and that doesn’t even take into account people who download apps on their iPhone, Android, BlackBerry or other devices. Thanks to increasing mobile broadband speeds, video is also going mobile. YouTube now serves up 100 million videos to mobile devices each day, and with more and more new phones offering video capture capabilities, we’re also seeing smartphones become an important part of content production.