digital marketing · SEO

How To Make The Most Of SEO?

People that succeed with SEO do two things very well: First, they identify SEO techniques that get them results. Second, they put 100% of their resources into executing and scaling those techniques. Google is implementing one or two modifications to their ranking algorithm each and every day, and that equals a lot of changes. Unfortunately, while SEO is changing, people’s expectations regarding what SEO is, what it can do, and how it should be done just aren’t keeping pace with reality.

In order for your SEO team to do the best possible work, they need to understand exactly what it is you’re trying to accomplish. Are you looking for more traffic, more brand visibility, more ad impressions, more sales, or all of the above? When you say “I want to rank well for keywords X, Y and Z”, what you should really be saying is “We really want to generate at least 500 more leads in the next 6 months” or “Guys, we need to boost revenue by at least 10% to make this a cost effective initiative for us”. If you can give your SEO team specifics, they can be far more tactical. There are numerous search engine optimization services in Kolkata which can help you with this as well.

For good or ill, Google favors brands in the SERPs, and it’s going to keep moving in this direction. That said, becoming a well-known brand doesn’t require a billion dollar marketing and PR budget, all it needs is a formulated online marketing strategy. Having a well-designed website that works on both desktop and mobile, being active on social media, regularly posting up great content, getting mentions from industry websites and blogs, and having an audience that engages with you regularly are all strong brand signals.

To succeed long-term in the organic search space, you need to be(come) exceptional, worth talking about, and worth sharing…and worth searching for. The number of searches each month for your brand name is definitely a signal that you’re becoming a known brand. one thing you want to keep in mind when using any of the following SEO elements is not to overdo it. You might be tempted to shove a lot of keywords onto your pages, but that is not the goal. In fact, Google has unleashed an over-optimization penalty that targets websites that have too many keywords stuffed onto one page. So when it comes to keyword optimization, keep it simple – think of up to five keywords or keyword phrases for each page on your website and optimize for those. Contact a search engine optimization agency in Kolkata to bring success to your business.


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