Like other organizations, your business is likely wrestling with a convergence of changes that are upending the familiar tactics you’ve always used to communicate with prospects and customers. Growing demographic diversity, the adoption of interactive technologies, and evolving media consumption habits have altered how consumers get information and how they perceive branded communication messages. A search engine optimization agency in kolkata will always put great pressure to why content is so relevant.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action. So first and foremost, content marketing is a strategic marketing approach – not just haphazardly posting items to your social media feeds. You need a clear sense of what you need to accomplish and how your content is supposed to move you closer to your objectives and digital marketing strategy.
Second, your content must benefit a clearly defined audience. Go beyond demographics here. What are the wants, needs, interests, questions, concerns, and pain points of your prospects? How does your product or service fit into their lives? What expertise do you have that is of use to them? What kind of content could you distribute that would inform, entertain, and engage them in a meaningful way? Third, your content must be valuable, relevant, and consistent – but to whom? To your audience.
You’ll discover how to develop a content marketing strategy that grows your business, take advantage of the marketing opportunities offered through native advertising and learn new ways to distribute your content to the right influencers. Done well, content marketing offers a value that’s separate and discrete from the products or services you sell. It’s about providing content-driven experiences that are educational, entertaining or useful to your audience, but ultimately drive engagement, awareness and sales for your brand. Social media gives you the power to aggregate your own audiences and be your own media company. The tools needed to publish the type of content that establishes you as a thought leader in your industry and draws customers to your brand are readily available and easy to use.
You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc. A strategically developed website and online presence solution provides tremendous benefits and costing outlines. Search engine optimization services therefore put heavy emphasis on content marketing.
Accessible around the clock. Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.