Identify business goals
Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward. Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them. You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.
Get target audience
If a business is suffering from low engagement on their social profiles, it’s usually because they don’t have an accurate ideal customer profile. Buyer personas help you define and target the right people, in the right places, at the right times with the right messages. When you know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media. Just like the social media marketing company will marginalise your target customers.
When it comes to social media marketing, researching your competition not only keeps you apprised of their activity, it gives you an idea of what’s working so you can integrate those successful tactics into your own efforts. Start by compiling a list of at least 3-5 main competitors. Search which social networks they’re using and analyze their content strategy. Look at their number of fans or followers, posting frequency and time of day. Also pay attention to the type of content they’re posting and its context (humorous, promotional, etc.) and how they’re responding to their fans. The most important activity to look at is engagement. Even though page admins are the only ones who can calculate engagement rate on a particular update, you can get a good idea of what they’re seeing.
Now that you have created multiple social media platforms, what more do you need to do? For most marketers, social media presence is an end in itself. This is one reason why most marketers complain about poor ROI in their social media campaigns. The most important task in any social media campaign is to engage your audience with questions and interactive posts. You must dedicate time and other resources to guarantee target audiences keep coming back. Engaging your followers also earns you trust and loyalty which is the dream of every marketer.
Collect data and use it
Data is now the holy grail of digital marketing. If you want to leverage the growing social media numbers, you must use available consumer insight analytics to determine which strategy you are going to use. However, data collection is not an end in itself because it can only help if a proper analysis is done. The more you know your audience, the better your social media marketing strategy. Being a social media marketing company in India keep your data analytics updated as the customer preferences keep fluctuating from time to