- Choosing the wrong keywords
One of the most common mistakes in selecting keywords is neglecting the preference of search engines and users for long-tail keywords. While you might define your products and services in a certain way, it’s more important to understand what words your potential customers would use to refer to them. Sometimes the terms you consider correct might mean something completely different for other people, or could be too generic. In either case, you will be optimizing for all the wrong keywords. It’s best to do your background research carefully before you start the optimization. Using tools like the Google AdWords Keyword Planner, Google Trends, SEMrush and Moz Keyword Explorer can help immensely in putting your finger on the pulse of trending and adequate keywords.
- Caring more about likes instead of links
Engagement on social media can mean a lot to a business, but if it doesn’t convert, what is engagement really good for? A business can only spend so much of a budget on branding before it needs to start seeing a return on investment. For SEO purposes, it’s more important for a business to obtain quality links from credible, and relevant, websites than it is to receive 1,000 double-taps on an Instagram post. Links will help increase traffic and build a website’s credibility to bots and search engines, similar to how a large following on social media can make a business seem more credible to consumers. Instead of focusing 100% of your marketing attention and budget on engagement, split the percentage and add a heavy focus on obtaining links to your website. You can do this through good-ole-fashioned relationship building.
- Never Updating a Website’s SEO Once It’s Been Created
Optimizing a website is not a one-and-done kind of task. Sprinkling a little bit of SEO dust on a new website from a web developer will not get your website to rank on Page One. Ranking qualifications change, updates are required, and the competition improves. That’s why items like keywords on a website need to consistently be updated to match the development of new search queries, especially with the increase of voice search. Being a search engine optimization agency in Kolkata you must keep updated with all the features.
- Not using anchor texts for internal links
For example, if you write a blog post, and you want to link to your e-commerce services page, make the anchor text “ecommerce website design services” or something similar. Also, if you absolutely must have a call to action, try to at least include some relevant keywords in the link. For example, “click here to learn more about our ecommerce services.” Search Engine Optimization Services in Kolkata take this particular aspect very seriously.
- Creating Content that’s Not about Your Keywords
Another common pitfall in SEO optimization is producing content that is not actually about your keywords. The problem is that you want to rank for a certain keyword, but you fail to focus the text on your target topic. Search engines like Google want to serve their users with the most relevant content for people’s search terms. Thus, if your content does not answer user needs, it won’t rank well.