With the organic online marketing ecosystem growing, it’s no surprise that SEO, social media, and content marketing are finding themselves under the same umbrella. When the three are working in sync, they help acquire customers and increase website traffic through valuable content. Content marketing is about informing and entertaining your audience, social media is about promoting your content, and SEO is about making sure the technical t’s are crossed and i’s are dotted so search engines can find your content, right? Wrong. All three work toward the same thing: achieving relevance for your audience.
The World Wide Web is an ever-growing public library filled with content and no central filing system. Google gathers pages during its crawl process and then creates an index, so we know where to find things when we’re searching for it. This process can be quite tedious with the amount of content being produced each day and every hour. With the help of Twitter, content that has generated a lot of traction on Twitter can cut the time it takes Google to find your content. Factors such as how many retweets, how many people tweeted the content and the time frame of when the content was shared are all taken into consideration when indexing the content. Content indexation is important for SEO because the faster you can get your content indexed, the faster you’ll get rewarded through organic traffic to your site.
In simple terms, Google will rank your blog posts and website higher if it sees that you are a credible source. In addition to determining your credibility based on how many people link back to you, Google also considers your social media influence. How this is determined is based on many different factors that include relevance, reach, and resonance. To see how you rank on these factors, ask yourself these questions: is your content relevant to your brand, how many people are you able to reach with the content you’re sharing on your social profiles, and are the people engaging with your content valuable to you, i.e. whether they are influential bloggers and brands.
With the many algorithm changes Google has gone through, now more than ever, content is King. Google wants the best, most relevant content to rank highly, and the result is that SEO has become more human-friendly. Google is looking more at the kind of content you’re sharing with people, instead of the number of keywords you can shove into a blog post or website. Yes, technical stuff like where you place your keyword in your H1, URL, Meta description, and title tag still matters. But, more importantly, it’s how you use those keywords to answer questions people are genuinely asking. Rather than just entering a stand-alone keyword like “hair dye”, optimize for phrases such as “how to use hair dye?” This will help you create content that really matters to people.