digital marketing · social media marketing

The Fastest Growing Social Media In 2017

This compilation of the most popular social networks worldwide prepared by Statista gives a clear picture with Facebook ruling supreme. This won’t be a shock to anyone! With over 1,870 million active users, it holds an 18% market share, 7% more so than its closest competitor, the Facebook-owned, WhatsApp. Facebook is also retaining a huge lead on the competition. It actually increased its penetration to 89% of US internet users, whilst Facebook-owned Instagram came 2nd with 32% penetration.

This compilation from Statista on the growth of Twitter shows how it compares to Facebook, WhatsApp and China’s WeChat – it’s clearly losing ground – sad since we love it! Another factor which determines the time we put into social media marketing is the engagement of the audience. Here we again see the dominance of Facebook – it’s also got the greatest engagement in time according to this insight. Social media is one of the fastest changing industries out there. Sometimes a cutting-edge technology changes the social game, or an old idea (e.g. virtual reality) gains viral popularly. Either way, the results always have a huge impact and 2017 will be no different.

Facebook is the most important tool for business for any social media marketing company in Kolkata and any social media marketing company in India.

When people discuss social media, there always seems to be more focus on social networks than social networking. That’s pretty strange, considering that messaging apps have a much wider community of users than social networks. In fact, WhatsApp, Facebook Messenger, Viber and WeChat together have more users than the big networks: Facebook, Twitter, LinkedIn, and Instagram.

Every year, more and more people, especially millennial, are turning to the internet as their main news source instead of TV, newspaper, or radio. As a result, there’s been a rise in “fake news” from sites that deliberately publish and circulate inaccurate information about current events. We saw the worst of it during the 2016 presidential election — fake news about both candidates was shared widely across Facebook, Twitter, and other social platforms. Now, Facebook is already taking steps to curb fake news appearing on the site. These “news outlets” are no longer allowed to advertise on the platform.

2016 has been another record-setting year for Facebook. In their latest earnings report, the Menlo Park-based company shared that it earned $7.01 billion in revenue during Q3 2016 and now has 1.79 billion monthly users (up 16% from Q3 2015). Facebook bet huge on video in 2016 and my hunch is that trend will only continue to grow in 2017 before we hit the peak and video becomes less effective on Facebook. This trend appears to be on many marketers’ minds, too, with 30% of respondents in our State of Social Media survey saying Facebook video is the #1 channel they’re looking to add to their efforts in the next 12 months. Eighty-three percent of marketers also said they’d like to create more video content if they didn’t have restraints such as time and resources.

Internet users grew by slightly more than they did in 2015, while social media and mobile social media users were up by more than double the number of new users we reported last year. The rate of growth for unique mobile users increased by more than half compared to last year, with 81 million more new users in 2016 compared to the growth we reported in last year’s analysis. Digital growth across Asia-Pacific accelerated versus growth over the previous 12 months, with internet users up 15% year-on-year to pass the 1.9 billion mark. Social media growth rates accelerated by more than 50% versus 2015, with social media use overall up 25%, compared to 14% growth in last year’s report.

Whilst the number of Facebook users isn’t a perfect proxy for internet users – critically, it likely under-represents the true number of internet users in any given country by a significant margin – Facebook’s data is updated on a regular basis, and critically, people wouldn’t be able to access Facebook without some form of internet connection. To provide a balanced view of internet use around the world, we’ve included a range of internet user numbers from different sources in this year’s report, to allow readers to make their own choice on the most ‘representative’ number.



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