digital marketing

Future of digital marketing

The future scope of the digital marketing industry will be determined by ideas and developments that call for the seamless interworking of mediums. It’s that simple. Traditional media isn’t going anywhere (though there are some real concerns about the future of print). But television and radio are safe and thriving. There’s no shortage of brands that have advertising dollars earmarked for TV and radio. In the case of the Super Bowl, the price of poker continues to rise. The future of digital marketing will be rooted in how marketers and platforms create ways for new and traditional media to play together.

Digital marketing is a massive field with variety of career options. It is not only the future; it’s a need of today. The opportunities for a Digital Marketing professional are huge in India right now. That is true for any digital marketing company in India or even for any digital marketing agency in Kolkata.

The Internet users have reached up to around 463 million and it has become the country with the world’s 3rd largest internet population and within the next 3 years, additional 300 million will get added to the population accessing the Internet in India. The current increase rate is measured at 34.8%. The industry has approx. 8 lacks job options at present and is anticipating grasping higher impressions within the coming years. This is not just in terms of career growth opportunities, but in monetary terms as well. A fresh graduate can easily obtain a role with a salary close to 25K per month to 6 Lacks per annum, while experienced professionals can command remunerations in the range of 20 lakhs – 75 per annum.

Personalization technologies have been around for a while, but with the amount of data now available at their companies fingertips, CMOs are starting realize the opportunity and personalization is really coming into its own. Geo-targeting is just the start, and shouldn’t be your objective. Advanced marketers should be building statistical models to ascertain what signals mean customers are interested in certain products and serving them accordingly. A generally new and groundbreaking technology for marketing that appears here is block-chain technologies, but again it isn’t clear how this will evolve by 2020. The implications for banking, law and intellectual property are starting to be realized, but how it will prove useful for marketers isn’t yet clear.

Google’s Accelerated Mobile Pages initiative has created a history in the digital marketing sector. Through this newly developed project, Google aims at improving the loading time of website pages in mobile and hand-held devices. It also emphasizes on enhancing the site usage, user-friendliness, and experience of consumers, from their personal devices.

With the AMP program, online marketers especially the SEO professionals are putting more effort in boosting SEO campaigns for mobile sites. They are gradually emphasizing on higher ranking in the mobile search engines. At the same time, web developers are giving more time in making a website responsive, so that it easily fits all screen size. It can be said that the AMP initiative has forced the digital marketers to re-invent their SEO techniques and online marketing.

Gone are the days when brands tapped their audience only through their website’s query form and contact us pages. Today is the age of CRM-based applications and integrated modules. With more software development and equal progress in digital media technologies, businesses are now taking help of new-age CRM applications. With such technologies, they can track their visitors at real-time and boost conversations by syncing their chat box with individual social media account. As a result, they can follow their targets all the time and optimize brand promotion in the online sphere.

Content is King. And, modern digital marketers are stressing on high-quality and interactive content that will not only attract audience but also engage them for a longer time span and sustain their presence, across the online platform. To achieve this, they are going beyond texts and creating visually rich and appealing content that will hit the minds and rouse interest of online visitors.

Of late, Voice Search has become a search engine and both the consumers and the digital marketing professionals are in love with it. Indeed, it’s a new way to search as well as promote brands. Also, it brings more traffic since people tend to find their desired product, at-one-go.

Naturally, where more than 70% of browsing happens from personal phones; digital professionals are now strategizing ways to promote brands through mobile. From SEO efforts to PPC campaigns services, everything is now being concentrated for the hand-held platforms. Digital ads are also optimized for the mobile medium. Nowadays, video ads are also targeted at the right audience, through their personal device. Presently, digital marketers are considering ways to tap audience from their most-visited sites. And to do so, they are promoting the brands in other websites, known as affiliate sites. And for every lead coming to the website from the affiliates; they end up paying a commission to the affiliate site owner. Such a form of marketing is termed as influencer marketing or affiliate marketing whereby one website recommends the products and/or services of other websites. In this way, marketers gain more reach and follow their audience in most of their frequently visited sites.


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