Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards. In saying that, a one-size-fits-all approach will not suffice when it comes to content marketing. Instead, a focus on creating unique, high-quality and utterly authentic content that is entertaining, useful and interesting for consumers will get you the crown. From text, video and imagery to info graphics, surveys, webinars and podcasts, whatever your preferred content medium is, ensure it is shareable and relevant to your industry.
High-quality, unduplicated content on a brand’s onsite blog has a significant impact on SEO and search engine ranking for a couple of reasons. First, unique content published regularly with 300-500 words, internal links to other relevant content and naturally placed keywords helps a website rank organically for relevant search terms and keywords. A higher ranking ultimately exposes the brand to more digital consumers searching for content in its industry. Second, consistently publishing great content creates authority and opens up opportunities to build a glowing back link profile.
In the past five to ten years, the web has transformed buying behavior. In the past, if a potential client wanted information on your services, he’d call your office and engage you or one of your sales team to get the lowdown on your offering. Today, his first port of call is undoubtedly the internet. He’ll search on Google, check out your website and expect to sign up to article updates or social media feeds to find out more. He is checking to see who he could best trust to solve his business problem. He expects to find valuable content. Content is the key factor for every digital marketing agency in India.
Your clients are in control, and you’d better make sure that the information you put up about your company answers their questions and positions you as the trusted resource they seek. Today, effective marketing is all about creating high quality content and sharing this across the web. By quality content we don’t just mean information that is well-written or artfully produced. We mean information that is first and foremost of real value to your particular client base.
Educate your clients, show them best practice, tell them what to look out for, give them valuable tips on how to achieve success, demonstrate how you’ve helped others in their shoes, answer their problems, and open their eyes. Creating and distributing this kind of relevant, valuable and compelling information will help you turn prospects into buyers and buyers into long-term fans.