digital marketing

5 Latest changes in digital marketing

  1. Expiring Social Content

As social media consumption continues to rise and the big players are monopolizing the market, we can expect significant changes in social from next year and beyond. Facebook bought WhatsApp, Twitter purchased Periscope, and as social becomes more consolidated, the way in which these platforms operate may very well change, and it’s up to businesses and their marketers to keep their eye on the changes to remain ahead of the game.

One big digital marketing trend that is expected to blow up in the world of social media comes in the form expiring content. Expiring digital content offers brands and businesses a means of cutting through the noise and clutter, and gaining the attention of their target audience without spending massive amounts of capital.

  1. Live streaming takes priority

New events and experiential companies have a pretty standard procedure in today’s digitally-focused world. They immediately work on establishing an online presence, including how to start a blog in 2017, so they can start building their brand. Today’s companies have followed this path and its lead them towards a strong foundation for their digital marketing and their events. Having a strong brand is something that should always be in the forefront of an event organizer’s mind.

A new trend has now arrived to add another layer to the proceedings. Many companies are using the plethora of live streaming tools at their disposal to create events that happen simultaneously in the physical and digital space.

  1. Virtual Reality expands your reach

Virtual reality, or VR as it is commonly known, is an exciting new technology that is changing how we think about marketing. In many cases, you’ll hear about video games that utilize the technology, but the experience that it facilitates can translate very easily to experiential marketing and events. For example, one digital marketing firm uses VR to show potential customers what a wedding would look like at various luxury venues. Instead of touring an empty room or travelling all over, customers are transported into a wedding that’s happening all around them, without leaving the room.

  1. Interactive Content

In the current digital landscape, engagement is everything, and marketers succeed when their audience not only consumes content but also enjoys and acts upon it, which is why interactive content will be so important going forwards. Compared to 36% for static content, interactive content generates conversions moderately or very well 70% of the time. In addition it works as a competitor differentiator and proves effective in educating buyers, no mean feat in a landscape that sees customers turn away from traditional methods of purchasing in favor of online reviews and research.

  1. Mobile is a Requirement, Not an Option

Mobile devices have steadily been growing and becoming more prevalent, but in 2017 they have crossed the line between optional and required for your marketing strategy. You’ll need to optimize your website and blog for mobile, but you’ll also need to go further than that, and make mobile a priority in your whole event’s strategy.

Beyond structuring your content for mobile, you should also consider the behaviors and needs of mobile users. Among other things, they include the following:

  • Speed
  • Accessibility
  • Readability

Since mobile users consume content on-the-go, this alone requires that you structure your content so it’s easily digestible, and this is just scratching the surface of a mobile-focused strategy. Every digital marketing agency in India is focusing on optimizing their websites for a greater reach.


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