Before you begin any SEO work (on-site or off-site), you need to start with research – keyword research and competitor research. Why? Research is the most important piece of SEO. Targeting the wrong keywords can ruin your campaign by generating low quality traffic and few conversions, and no business wants that!
There are three primary areas you need to focus on when conducting keyword research: Find keywords for your homepage and product pages.
When it comes to optimizing the most important pages of your website, you should consider relevancy, search volume, and ranking difficulty. I suggest going for keywords that are highly relevant to your brand or products, that have a high exact match search volume (local, not global) in Google’s free AdWords Keyword tool, and that have a low difficulty score from Moz’s keyword tool.
E-commerce SEO and conversion rate optimization can double your traffic and sales. When I show them proof, my prospective clients have many questions about generating more traffic, boosting conversions, increasing sales, engaging buyers and turning them into fans. Here are the most popular questions — and my answers. You’re providing customers a great service and they’ll appreciate it. It also helps search engines find relevant pages and understand your site structure better.
Inform users when it will return. Always offer an expected date when the product will be back in stock so visitors will know when to come back and buy.Offer to backorder the product. Let them order and promise to have it sent out to them as soon as fresh supplies arrive. Prospective buyers who really want the product won’t mind waiting a few extra days for it.
Soften the blow. Provide consolation by offering them some benefit, like a price reduction when fresh stocks arrive. This may keep them interested in buying later. Aim to strengthen the product categories. Focus on product categories and link seasonal products to them with breadcrumbs and links in the descriptions on the product pages. Optimize your most important product pages with the greatest potential and spend the rest of your SEO budget to strengthen product categories.
If you’re launching a popular product and know there will be a big demand for it, add a “coming soon” page in the URL structure and offer unique content, launch notifications and pre-order forms. Integrate social media into this page and warm up prospects with user generated content. These are some key factors to be kept in mind by a search engine optimization agency in Kolkata and points to be noticed by Search Engine Optimization Services in Kolkata.