Social Media

The story of Facebook vs. Instagram

Instagram is mainly a photo/video sharing service. While Facebook aims to provide a full-fledged social networking experience. Instagram was acquired by Facebook in 2012, and currently occupies one floor in one of the Facebook buildings in Menlo Park headquarters. Instagram vs. Facebook advertising? If you intend to launch a successful campaign using just one of the most popular social networks. But the problem is you don’t know which of the platforms would be best for you. Facebook and Instagram are among the most popular. So you’d want to take a closer look at the benefits and statistics of each of these platforms. And this post is going to help you do just that. Jus to note Instagram and Facebook both stand as important social media marketing company in Kolkata.

Let’s begin with a thorough analysis of Instagram and its role in promoting businesses. Here are a few statistics about the platform so you can better understand the benefits:

#1: Reach

Instagram has more than 700 million active users on a monthly basis and around 400 million daily active users. 80% of all these users are outside the U.S, suggesting that the platform has massive global reach. The sheer number of users makes it ideal for businesses to boost their visibility.

#2: Engagement

The best part about Instagram is that it has some of the most highly engaged users. On an average day, users share more than 95 million photos and videos. And these posts yield a total of about 4.2 billion likes in a single day.

Now let’s move on to Facebook statistics. Numbers will help us gain a better understanding of its importance in marketing:

#1: Reach

Facebook continues to be the number one social network when it comes to reach. According to the latest research by Dreamgrow, the platform has 1.94 billion monthly active users. So if you’re looking to increase visibility alone, Facebook wins hands-down.

#2: Engagement

When it comes to engagement, Facebook doesn’t perform as well as Instagram. But it still has the second highest audience engagement rate among all social networks according to Locowise. The Forrester study also supported this claim. It shows that the platform generates the second highest number of user interactions with brands.

The fact that the world’s largest social media platform is Instagram’s parent company has caused some marketers to view them as a single entity.


While it’s certainly true that you can target Instagram users from within Facebook’s campaign-building interface, that doesn’t necessarily mean they’re one and the same. As anyone who uses Facebook and Instagram will tell you, the two platforms are quite different. That’s why so many users still maintain accounts on both of them.

They share certain features in common, but they each have unique strengths and weaknesses from a marketing perspective. Strategies that work wonders on Facebook might fall flat on the photo-sharing platform, and the reverse is also true; Instagram successes might not translate well to Facebook’s mechanics. Both platforms can be used to connect with friends, family, celebrities and brands, but advertisers would do well to formulate separate yet complementary marketing strategies for each.


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