- Learn the SEO basics
You control your website and the content on it in a way you can’t control what you post on social media or anywhere else. But if your website can’t be found by potential customers searching for it then what good is it doing for you? Real SEO—the kind that generates big results, often takes big amounts of time and money. But getting SEO basics right can be done for free, without too much of your time. If your website is running WordPress, as 26.2% of all websites do, then the first thing you want to do is install Yoast SEO plug-in and go through the basics of configuring it.
- Bootstrap SEO: An Affordable Solution
Bootstrapping, or do-it-yourself SEO, suits most small players who’d prefer to attempt SEO all by themselves instead of spending a large chunk of money. After all, SEO is not rocket science, and many website owners have amplified their traffic to spectacular numbers without having to become SEO specialists. Bootstrap SEO doesn’t guarantee success — and it’s not “free,” because you have to invest a ton of time. If you’re facing a tight budget where you can’t afford SEO services but want to optimize your website right away, however, this is the way to go. And if you’re already familiar with SEO ideas and concepts, the DIY method can be enormously beneficial.
- Follow People/Businesses in Your Industry
Action: Follow relevant people/businesses on Twitter, LinkedIn, Facebook
Nothing gets instant visibility like following the right people on Twitter, Facebook, and other social media sites. After you create a social profile (on Twitter, Google+, Facebook, LinkedIn, etc.), you should start following relevant businesses and people. There are usually hundreds, if not thousands. You can start by following 10 people every day. Pretty soon, you’ll get followed back by folks. You can use tools like Follower Wonk or WeFollow.com to find relevant users and businesses in your niche.
The benefit here is that you’ll align your business and your brand with industry movers and shakers. Engaging and interacting with these folks will result in exposure to other industry-related folks, driving inbound links, referral traffic, and credibility.
- Find the keywords Google attributes to your site
This should be the first step for any SEO campaign, according to Achalu Narayanan, vice president, Internet Marketing, Egnyte. Narayanan recommends the free Google Keyword Planner tool, which can be used to input your website’s home page URL and review the keyword ideas Google provides. You should also do the same for two or three competitive sites, he says.
- Start using Facebook ads
Even for B2B companies, Facebook ads are incredibly effective. You can target your ads to specific audiences by choosing demographics, interests, and geographies that match who you’re going after. Facebook will figure out which profiles belong to those email addresses, analyze those profiles, and then create an audience of tens or hundreds of thousands of similar people you can target with your ads.