Out of the many SEO tools, Google Webmaster Tools is one of the most useful. It doesn’t have all the perks of commercial SEO suites and it is not a tool for any SEO need but it comes from Google itself and it offers lots of vital SEO insights. All these are good reasons to start using Google Webmaster Tools (if you are not already doing it, of course).
Tools do play an important role in the functioning of search engine optimization services. SEO cannot function alone without the assistance of tools. It is an established fact that to expand the viability and growth of business optimization needs to go beyond plain methodologies. This article will explain you about some of the essential tools that are required for SEO.
Screaming Frog is an SEO tool that you can also download and install on your PC or Mac. This tool spiders things like links, CSS, and images from an SEO viewpoint. It will also show you issues like 302s, which you can quickly share with your developers to fix. Another great feature of this tool is that you can export things like page title, Meta descriptions, and URLs to an Excel document, so you can get a clearer view to base recommendations from. While this tool is free, the paid version will let you crawl more than 500 pages as well as other features you may need.
Google analytics is yet another important tool that needs to be used by search engine optimization services. Google Analytics is a free tool that is highly recommended as you can see how various items that you should be aware of if you’re in online marketing. Using this tool will make you able to understand how your site is doing from a day-to-day, month-to-month and year-to-year perspective.
Other great things you’re able to see are items like traffic spikes. For example, if you’re running a campaign you can annotate the launch and see how it affected your site during and after. You can also see where people are coming from to get to your site (referral traffic). While taking about the key tools how one can forget about SEMrush. SEMrush is a good tool to use if you’re doing keyword and competitive research. It gives you insightful information on keywords that are driving traffic to your site and also lets you find out information about your competitor’s paid search keywords, rankings, and traffic data.
In conclusion, SEO tools are an important factor when it comes to optimization and they definitely put an additional impact over the SEO and SMM strategies that are been practiced. The above mentioned tools are just a couple of important ones as there are many others to choose and use from.