social media marketing

5 steps to harness the power of strategic targeting in Facebook

  1. Get Creative with Life Events Targeting

Certain types of businesses or campaigns are based on selling to people experiencing certain major life events. Funeral homes, for example, obviously want to connect with people who are planning a funeral, terminally ill, or lost/losing a loved one. Moving services want to get in front of you if you’ve just purchased a new house or apartment. Wedding photographers target people who are engaged. Facebook has pretty much every conceivable life event targeting option, since we tend to post these to our timelines.

  1. Nurture Leads & Build Loyalty with Facebook Custom Audiences

Facebook Custom Audiences are an advanced feature that enables you to connect on Facebook with your existing contacts. Getting in front of your existing customers and app users on their favorite social network reinforces your brand, but also gives you the opportunity to increase lifetime customer value, order frequency, and loyalty.

  1. Get to the point—convince your audience to watch in the first 3 seconds.

Facebook videos play automatically in users’ News Feeds, so there isn’t much work to be done to conquer this step, right? Wrong. Views are the meat and potatoes of your metrics, helping you calculate the conversion rate so you can get a clearer picture as to what’s working and what’s not. But, Facebook doesn’t count a view until a person watches your video for 3 seconds or more.

  1. Keep the momentum going—only share content that’s valuable & engaging.

Don’t let your video fizzle out after the opening scene. After all, your overall goal is to get people to take the next step to convert. To help with this, if there’s one thing your video should offer, it’s valuable content that engages your viewers. Speak to their biggest hurdles and tell them how you can help clear those with ease, whether it’s through educating or demonstrating.

  1. Maximize your ROI—test, don’t guess.

If you think you have to put all your eggs in one basket when it comes to setting up your video ads, you’re in for a real treat. Facebook offers you the ability to split test various versions of an ad to evaluate what works best. After all, there’s no magic formula. But, you definitely need to avoid turning the process of setting up your campaigns into a guessing game. Social media marketing company in Kolkata tends to shift their major focus on this field.


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