Social Media

How to use Facebook Groups for Your Business?

You probably belong to at least one Facebook group, right? But maybe you haven’t considered using a Facebook group for your business. You should. In this manner you will be able to reach a large number of potential customers at one go. Also, you will be able to target more people in order to increase your marketing. Brand promotion rather than doing individually if done on a group basis; it certainly has a greater chance of expanding the brand value altogether.

Create a group to reward your customers & make them feel special — for example, a group exclusively for people who have purchased your product. Include a link on your sales page or send emails inviting customers to join. Use the group to follow up with customers or help them if they have questions. Don’t forget the Facebook marketing basics: it’s not about you! A group should be about its members & how the group can provide value for them.

In addition to this don’t be inactive on the group, make sure you solve their queries and answer all the questions. In this manner you can get a good customer base. Those who run a regular Twitter or online chat, or even have a running discussion on their Facebook page, may want to separate it from their business. They can do so through a Facebook group. It’s a great way to promote upcoming chats and guests. Plus, you can keep the conversations focused.

Every business needs to provide a way for customers to get help. While this could be through a contact form on your website or through your Facebook page, a secret Facebook group is another option. The reason to start a secret group, instead of a closed or public one, is because secret groups can’t be located in search or accessed via URL. Instead, members have to be invited. This gives you better control over adding new members. Plus, it protects your business in case you have disgruntled customers. (They won’t be able to access the group unless you’ve invited them.)

When considering how to start a Facebook group for business, one of the best reasons might be to keep in touch with your biggest fans. The strong relationships you have with your top advocates & brand ambassadors are invaluable. And a group like this lets your advocates connect with each other. A social media marketing agency in Kolkata should take these factors into consideration for further SEO strategies.


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