Chatbots have made their mark in the marketing world this year. Despite many still believing that the chatbot is just a customer care tool, others are seeing it as a must-have in their marketing strategies. Chatbot technology has improved significantly in the past decade, allowing marketers to create bots without any coding knowledge. Chattypeople is the perfect tool for those wanting to quickly create a Messenger chatbot. The platform allows entrepreneurs to create a bot that not only works seamlessly with Facebook, but also pushes promotions to customers on demand.
Email marketing is an important aspect of any business’s marketing strategy. With an email marketing tool such as MailChimp, you will be able to move your audience through your sales funnel more effectively with a higher level of control.
Hotjar is a powerful tool that will help you analyze your website’s performance. It tells you everything you need to know about how visitors are spending their time on your website. The tool operates primarily through heat maps that give you insights on the clicks that occur on each page and the parts of a page that are most popular. Now for any Online marketing company in Kolkata this particular tool will prove to be extremely beneficial.
Social media remains one of the most important and powerful parts of any marketing strategy. That said, social media management is a full-time job in itself, and if you are starting your own business, you will most likely not have time to spend your entire week on Facebook, Twitter, Instagram, Pinterest, and every other platform now available. Buffer, a social media management tool, will help you save time by allowing you to schedule posts on each platform in advance. The tool automatically publishes your content according to your chosen schedule, and from there, you can analyze its performance from one page.
You could be sending out killer content, but if it doesn’t look the part, you may find it difficult to grab your audience’s attention. Unfortunately, hiring a graphic designer for all your design work can be expensive, but with a tool like Canva, you can save money and time. From illustrations, banners and infographics, Canva can help you design virtually anything and with ease.