- Only promote your products and services: Facebook is based on interest, not intent. Not every update you send out on your Facebook page should be promotional. Rather, 80% of your updates should be social. Otherwise, users won’t hesitate in clicking the unlike button on your page (it’s just a click away).
Approach your Facebook page from the mindset of building a community. Add value and start conversations with your audience.
It’s best to vary your posts to include different types of content:
- Brand story posts
- Authority building posts
- Lead nurture posts
- Personal posts
- Find The Right Content Mix For Your Audience
As a Facebook marketer, you’ve probably read a few articles about how to find the type of content that resonates with your audience.
If your content doesn’t click, your fans aren’t going to engage with it. If your fans don’t engage with it, you’re going to struggle with growing your reach.
But think about this—the success of your content goes beyond the value it provides.
- Get To Know Your Facebook Insights Inside And Out
Test your content often. Dig into your Facebook Insights like crazy. Get to know each page of your Insights inside and out.
But don’t just read the data. Learn from it. Learn what each metric means and how to interpret the numbers. Most of all learn how to use the info in your Insights to make data-driven decisions about your Facebook marketing. Be agile and quick to change your strategy as needed. The content that worked well last week might fall flat this week.
- Publish Evergreen Content
The lifespan of a Facebook post depends on many factors. One is its usefulness. Even an old post can show up in your news feed if your friends like, comment or share it.
For example, this update was 18 hours old when it showed up in a user’s news feed because one of her friends liked the update. It’s as simple as that.
- Use Organic Post Targeting to Serve Relevant Content
Facebook’s organic post targeting enables you to deliver your content to the audience most likely to engage with it. In other words, Facebook gives you the option to target your content to specific groups of fans. Facebook offers eight options to set your target: gender, relationship status, education level, age, location, language, interests and post end date. Select the targeting options that will help you zero in on the right audience for your content.
For example, this post is targeted to 150 fans, selected by their interests and educational status.
- Automating everything –
It’s a social platform and your brand needs to have a human touch. Don’t just schedule your latest blog links and product updates. Also, make sure you that you quickly reply to all of the comments. It’ll increase the engagement on the page and give the user another reason to visit you.
- Request your engaged audience to turn on notification for your new posts
Just request your fans to go to your Facebook page and click on “Get Notifications.” This’ll make sure that the fan gets notified of your every Facebook update.
This strategy is more likely to work if you’ve a good relationship with your fans and you post moderately.
- Be funny.
There are some things that your Facebook audience simply can’t resist — like a good joke.
Groupon discovered this when they advertised the Banana Bunker on their Facebook page. Not surprisingly, it blew up in a good way.
As limited as organic reach supposedly is, Groupon proved that outstanding content — or uproariously funny content — can go a long way. To keep up with the flood of interactions, Groupon authorized a whole team of comment responders. The campaign was so successful that they performed an encore a few weeks later.
- Use Native Facebook Videos
Chances are you’ve heard that video is kind of a big thing these days. It’s what everyone is talking about. And if you haven’t noticed, go look at your personal Facebook feed. How many videos do you see? This needs no further explaining to how seriously important Facebook videos are.
- Know What Your Audience Engages With
Some audiences love photos. Some love videos. Some love text. Knowing what your audience likes and engages with will allow you to craft more content that they will enjoy. Go into your Facebook page Insights to view your old posts and see which types of posts generate the most reach. If a certain type of post is performing significantly more favorably for you, then include more of this content in your posting strategy.
If you inquire further you will find that every social media agency in Kolkata works towards the increment of reach through Facebook as a priority because that is where the maximum number of audience relies for business. Social media optimization in Kolkata is no biggie as long as you are focused and use the methodologies properly.