Social Media

5 Ways to Succeed With Instagram as a Business

  1. Connect It to Your Other Social Channels

You’ll get more bangs for your buck — and more followers to boot — if you connect Instagram to your Twitter and Facebook accounts. That way, any image you share on Instagram will automatically post to those profiles, and people can click to see your Instagram stream, like an image, comment on it, or follow your brand.


  1. Quality is key

The first thing you need to understand about Instagram is how people use it. Instagram is generally an aspiration platform – people use Instagram as a form of escape, to look at attractive images of places they want to go and things they want to have. For this reasons, it’s important to concentrate on posting high quality images which, ideally, frame your image in an aspiration setting. What sort of background would best complement your products? What type of lighting are you using? Would this image make you stop as you’re scrolling through and take notice? With 700 million users, there’s no shortage of Instagram content to look at – you need to make sure yours stands out.


  1. Show what you do in a creative way

Focus on the solution you provide, not the products you sell. On Instagram, it’s essential to add value to your customers and look pretty while you do it. Never underestimate the fact that you’re most important asset (and downfall) on this social media network is visual content. Instagram is very important for social media optimization in Kolkata and making it ranks at the top.


  1. Use hashtags

The trend of hashtags is very prominent on Instagram. Always inculcate trending hashtags that correlate with your service or brand. Make sure to use those hashtags on all your posts and make it a trend. People will recognize your brand once it becomes happening. Hashtags are used by every social media agency in Kolkata.


  1. Start Using Instagram Stories

Instagram Stories have been a controversial feature to say the least. In case you haven’t heard, Instagram Stories lets you string together multiple pictures and videos into a “story” that disappears after 24 hours, similar to Snapchat stories. Small businesses have been slow to use Instagram Stories while they try to figure out how to best weave the feature into their own strategies. But there’s a lot of potential you shouldn’t pass up. Like with any big change, the companies that adopt and figure it out first tend to reap the biggest benefits.


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