Get Creative with Life Events Targeting Certain types of businesses or campaigns are based on selling to people experiencing certain major life events. Funeral homes, for example, obviously want to connect with people who are planning a funeral, terminally ill, or lost/losing a loved one. Moving services want to get in front of you if […]Read more "5 steps to harness the power of strategic targeting in Facebook"
Social media have transformed marketing, for the better most would say. Set business goals for your social media – it’s best not to experiment without a clear idea of how social media will support your business goals. It is very important that you set certain goals for your digital marketing strategy and that will be […]Read more "Social media planning for digital marketing"
Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing? The answer is simple: Yes, it’s worth it. Not only […]Read more "Is Video Marketing The Next Most Promising Online Marketing Tool?"
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your […]Read more "Why Social media is necessary for any business now?"
Live Broadcasting Twitter was one of the early adopters of live video, buying Periscope before the service had even launched. Other networks have since rolled out similar features (Facebook, YouTube, and Instagram all have live video now). Twitter has moved in a different direction, signing a deal to live stream 10 Thursday Night Football games […]Read more "5 Twitter Trends To Follow In 2017"
The best Instagrammers know the app like the back of their hands and can use every feature to its fullest to pull off a post that will garner tons of likes. If you’ve spent any good amount of time with Instagram, you probably already know most of these features. But we know that not everyone […]Read more "What are the top features of Instagram?"
Avoid employment disclosure. Advise employees to not post any information about their job on social media. Though you can’t stop people from posting their employer on their Facebook page, some employees will happily follow this instruction to keep their business information separate from social media. Explain how it could be used maliciously. Employees should be […]Read more "5 Social Media Tips to protect your business from Burglars"