Connect It to Your Other Social Channels You’ll get more bangs for your buck — and more followers to boot — if you connect Instagram to your Twitter and Facebook accounts. That way, any image you share on Instagram will automatically post to those profiles, and people can click to see your Instagram stream, like […]Read more "5 Ways to Succeed With Instagram as a Business"
Only promote your products and services: Facebook is based on interest, not intent. Not every update you send out on your Facebook page should be promotional. Rather, 80% of your updates should be social. Otherwise, users won’t hesitate in clicking the unlike button on your page (it’s just a click away). Approach your Facebook page […]Read more "Top 10 Secrets That’ll Boost Your Facebook Organic Reach"
Chattypeople Chatbots have made their mark in the marketing world this year. Despite many still believing that the chatbot is just a customer care tool, others are seeing it as a must-have in their marketing strategies. Chatbot technology has improved significantly in the past decade, allowing marketers to create bots without any coding knowledge. Chattypeople […]Read more "5 Free Marketing Tools Every Entrepreneur Can Use"
You probably belong to at least one Facebook group, right? But maybe you haven’t considered using a Facebook group for your business. You should. In this manner you will be able to reach a large number of potential customers at one go. Also, you will be able to target more people in order to increase […]Read more "How to use Facebook Groups for Your Business?"
Get Creative with Life Events Targeting Certain types of businesses or campaigns are based on selling to people experiencing certain major life events. Funeral homes, for example, obviously want to connect with people who are planning a funeral, terminally ill, or lost/losing a loved one. Moving services want to get in front of you if […]Read more "5 steps to harness the power of strategic targeting in Facebook"
Facebook’s newest measure to combat disinformation and misuse of its services is a push to rid the social network of malicious, potentially state-sponsored “information operations.” The company, which published a report on the subject today, defines these operations as government-led campaigns — or those from organized “non-state actors” — to promote lies, sow confusion and […]Read more "Facebook cracks down on fake engagement"
Social media have transformed marketing, for the better most would say. Set business goals for your social media – it’s best not to experiment without a clear idea of how social media will support your business goals. It is very important that you set certain goals for your digital marketing strategy and that will be […]Read more "Social media planning for digital marketing"