SEO

How to measure your SEO success?

Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you’re in and your objectives. However, there are three key performance indicators (KPIs) that should always be considered when measuring an SEO campaign’s effectiveness: Rankings Traffic Conversions Not only can the information gathered from these three KPIs enable… Continue reading How to measure your SEO success?

SEO

What Are The 3 Most Important Factors Of Web Development?

Content is king Make sure you have enough valuable content on your website that’s easy to read.  Search engines “crawl” content on your website and index your pages.  Your goal is to have visitors engage with your content. Videos, podcasts, diagrams, etc. They are all forms of content that gets visitors to click through your… Continue reading What Are The 3 Most Important Factors Of Web Development?

SEO

Does Reputation Management Still Play An Important Role Online?

Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. User-generated content… Continue reading Does Reputation Management Still Play An Important Role Online?

digital marketing · SEO

5 SEO strategies for a startup

Giving Users What They Want However trickier in comparison to traditional tactics, organic SEO yields great results. After all, no one can deny that this approach is the cleanest, most natural way to go; when properly executed, it delivers the same rankings as its counterpart, with the addition of pure content consumer delight. It may… Continue reading 5 SEO strategies for a startup