Out of the many SEO tools, Google Webmaster Tools is one of the most useful. It doesn’t have all the perks of commercial SEO suites and it is not a tool for any SEO need but it comes from Google itself and it offers lots of vital SEO insights. All these are good reasons to […]Read more "Is SEO all about different tools?"
Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you’re in and your objectives. However, there are three key performance indicators (KPIs) that should always be considered when measuring an SEO campaign’s effectiveness: Rankings Traffic Conversions Not only can the information gathered from these three KPIs enable […]Read more "How to measure your SEO success?"
Content is king Make sure you have enough valuable content on your website that’s easy to read. Search engines “crawl” content on your website and index your pages. Your goal is to have visitors engage with your content. Videos, podcasts, diagrams, etc. They are all forms of content that gets visitors to click through your […]Read more "What Are The 3 Most Important Factors Of Web Development?"
Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. User-generated content […]Read more "Does Reputation Management Still Play An Important Role Online?"
Learn the SEO basics You control your website and the content on it in a way you can’t control what you post on social media or anywhere else. But if your website can’t be found by potential customers searching for it then what good is it doing for you? Real SEO—the kind that generates big […]Read more "5 DIY SEO Strategies For Small Business"
Giving Users What They Want However trickier in comparison to traditional tactics, organic SEO yields great results. After all, no one can deny that this approach is the cleanest, most natural way to go; when properly executed, it delivers the same rankings as its counterpart, with the addition of pure content consumer delight. It may […]Read more "5 SEO strategies for a startup"
The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates. Over the […]Read more "Last Google update- Why it is so important?"