Social Media

How to use Facebook Groups for Your Business?

You probably belong to at least one Facebook group, right? But maybe you haven’t considered using a Facebook group for your business. You should. In this manner you will be able to reach a large number of potential customers at one go. Also, you will be able to target more people in order to increase… Continue reading How to use Facebook Groups for Your Business?

social media marketing

5 steps to harness the power of strategic targeting in Facebook

Get Creative with Life Events Targeting Certain types of businesses or campaigns are based on selling to people experiencing certain major life events. Funeral homes, for example, obviously want to connect with people who are planning a funeral, terminally ill, or lost/losing a loved one. Moving services want to get in front of you if… Continue reading 5 steps to harness the power of strategic targeting in Facebook

Social Media

Facebook cracks down on fake engagement

Facebook’s newest measure to combat disinformation and misuse of its services is a push to rid the social network of malicious, potentially state-sponsored “information operations.” The company, which published a report on the subject today, defines these operations as government-led campaigns — or those from organized “non-state actors” — to promote lies, sow confusion and… Continue reading Facebook cracks down on fake engagement

digital marketing · social media marketing

Social media planning for digital marketing

Social media have transformed marketing, for the better most would say. Set business goals for your social media – it’s best not to experiment without a clear idea of how social media will support your business goals. It is very important that you set certain goals for your digital marketing strategy and that will be… Continue reading Social media planning for digital marketing

social media marketing

Is Video Marketing The Next Most Promising Online Marketing Tool?

Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing? The answer is simple: Yes, it’s worth it. Not only… Continue reading Is Video Marketing The Next Most Promising Online Marketing Tool?

social media marketing

Why Social media is necessary for any business now?

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your… Continue reading Why Social media is necessary for any business now?

social media marketing

5 Twitter Trends To Follow In 2017

Live Broadcasting Twitter was one of the early adopters of live video, buying Periscope before the service had even launched. Other networks have since rolled out similar features (Facebook, YouTube, and Instagram all have live video now). Twitter has moved in a different direction, signing a deal to live stream 10 Thursday Night Football games… Continue reading 5 Twitter Trends To Follow In 2017