Social Media

A Guide to Making Pinterest Pins Searchable

The first thing you need to do to optimize your pins for search is to ensure that you put keywords into your pin’s description. It’s important for localized businesses that they put their city in pin’s descriptions. Pinterest is all about visuals. If you’re pinning content, it’s very important that you use the right image… Continue reading A Guide to Making Pinterest Pins Searchable

Social Media

The story of Facebook vs. Instagram

Instagram is mainly a photo/video sharing service. While Facebook aims to provide a full-fledged social networking experience. Instagram was acquired by Facebook in 2012, and currently occupies one floor in one of the Facebook buildings in Menlo Park headquarters. Instagram vs. Facebook advertising? If you intend to launch a successful campaign using just one of… Continue reading The story of Facebook vs. Instagram

digital marketing · social media marketing

What are the top features of Instagram?

The best Instagrammers know the app like the back of their hands and can use every feature to its fullest to pull off a post that will garner tons of likes. If you’ve spent any good amount of time with Instagram, you probably already know most of these features. But we know that not everyone… Continue reading What are the top features of Instagram?

digital marketing · social media marketing

5 Social Media Tips to protect your business from Burglars

Avoid employment disclosure. Advise employees to not post any information about their job on social media. Though you can’t stop people from posting their employer on their Facebook page, some employees will happily follow this instruction to keep their business information separate from social media. Explain how it could be used maliciously. Employees should be… Continue reading 5 Social Media Tips to protect your business from Burglars

digital marketing · social media marketing

Facebook remains a dominant platform in 2017

Facebook, India’s most popular social network has last reported to have more than 125 million monthly active users, out of which 114 million are mobile. While Facebook and WhatsApp keep dominating the space but the growth of Google+ is interesting, at a time when it is dismantling itself. To put that in perspective, Facebook is… Continue reading Facebook remains a dominant platform in 2017

digital marketing · social media marketing

The Fastest Growing Social Media In 2017

This compilation of the most popular social networks worldwide prepared by Statista gives a clear picture with Facebook ruling supreme. This won’t be a shock to anyone! With over 1,870 million active users, it holds an 18% market share, 7% more so than its closest competitor, the Facebook-owned, WhatsApp. Facebook is also retaining a huge… Continue reading The Fastest Growing Social Media In 2017

digital marketing · social media marketing

5 Free Tools To Optimize Your Video

YouTube Search Filters: Understand what Already Working is Whenever you are creating anything, searching to see what others have done before you should become part of your routine. I search YouTube several times in the video creation process. For example, when I am brainstorming topics, when I want to see how creators design their video… Continue reading 5 Free Tools To Optimize Your Video