Social Media

Facebook cracks down on fake engagement

Facebook’s newest measure to combat disinformation and misuse of its services is a push to rid the social network of malicious, potentially state-sponsored “information operations.” The company, which published a report on the subject today, defines these operations as government-led campaigns — or those from organized “non-state actors” — to promote lies, sow confusion and… Continue reading Facebook cracks down on fake engagement

social media marketing

Is Video Marketing The Next Most Promising Online Marketing Tool?

Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing? The answer is simple: Yes, it’s worth it. Not only… Continue reading Is Video Marketing The Next Most Promising Online Marketing Tool?

social media marketing

Why Social media is necessary for any business now?

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your… Continue reading Why Social media is necessary for any business now?

social media marketing

5 Twitter Trends To Follow In 2017

Live Broadcasting Twitter was one of the early adopters of live video, buying Periscope before the service had even launched. Other networks have since rolled out similar features (Facebook, YouTube, and Instagram all have live video now). Twitter has moved in a different direction, signing a deal to live stream 10 Thursday Night Football games… Continue reading 5 Twitter Trends To Follow In 2017

Social Media

A Guide to Making Pinterest Pins Searchable

The first thing you need to do to optimize your pins for search is to ensure that you put keywords into your pin’s description. It’s important for localized businesses that they put their city in pin’s descriptions. Pinterest is all about visuals. If you’re pinning content, it’s very important that you use the right image… Continue reading A Guide to Making Pinterest Pins Searchable

Social Media

The story of Facebook vs. Instagram

Instagram is mainly a photo/video sharing service. While Facebook aims to provide a full-fledged social networking experience. Instagram was acquired by Facebook in 2012, and currently occupies one floor in one of the Facebook buildings in Menlo Park headquarters. Instagram vs. Facebook advertising? If you intend to launch a successful campaign using just one of… Continue reading The story of Facebook vs. Instagram

digital marketing · social media marketing

What are the top features of Instagram?

The best Instagrammers know the app like the back of their hands and can use every feature to its fullest to pull off a post that will garner tons of likes. If you’ve spent any good amount of time with Instagram, you probably already know most of these features. But we know that not everyone… Continue reading What are the top features of Instagram?