SEO

What you need to know about algorithm updates for SEO

Small updates keep on changing every day or every alternate day. Google keeps on adding or removing certain updates from time to time. SEO is, therefore, a forever changing game plan for people. Small updates are not very notable and do not create much of an impact on the strategies. SEO professionals work tirelessly to… Continue reading What you need to know about algorithm updates for SEO

SEO

How to measure your SEO success?

Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you’re in and your objectives. However, there are three key performance indicators (KPIs) that should always be considered when measuring an SEO campaign’s effectiveness: Rankings Traffic Conversions Not only can the information gathered from these three KPIs enable… Continue reading How to measure your SEO success?

SEO

What Are The 3 Most Important Factors Of Web Development?

Content is king Make sure you have enough valuable content on your website that’s easy to read.  Search engines “crawl” content on your website and index your pages.  Your goal is to have visitors engage with your content. Videos, podcasts, diagrams, etc. They are all forms of content that gets visitors to click through your… Continue reading What Are The 3 Most Important Factors Of Web Development?

SEO

Does Reputation Management Still Play An Important Role Online?

Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. User-generated content… Continue reading Does Reputation Management Still Play An Important Role Online?

SEO

Last Google update- Why it is so important?

The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year.  While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates. Over the… Continue reading Last Google update- Why it is so important?