SEO

What you need to know about algorithm updates for SEO

Small updates keep on changing every day or every alternate day. Google keeps on adding or removing certain updates from time to time. SEO is, therefore, a forever changing game plan for people. Small updates are not very notable and do not create much of an impact on the strategies. SEO professionals work tirelessly to… Continue reading What you need to know about algorithm updates for SEO

SEO

Importance of keywords insertion and back links in website for SEO

Why do we need keywords? Let us get a fundamental point about keywords. Google works on identifying keywords and that is how websites are ranked on the search pages. Everything you know about SEO begins and ends with keywords. The further classification of how many times they should be added and where should they be… Continue reading Importance of keywords insertion and back links in website for SEO

SEO

Why you should hire an agency for SEO?

Are you thinking of hiring an SEO professional? By now, any company that wants to find success online should know that search engine optimization is mission critical. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website (which we certainly… Continue reading Why you should hire an agency for SEO?

SEO

How to measure your SEO success?

Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you’re in and your objectives. However, there are three key performance indicators (KPIs) that should always be considered when measuring an SEO campaign’s effectiveness: Rankings Traffic Conversions Not only can the information gathered from these three KPIs enable… Continue reading How to measure your SEO success?

SEO

What Are The 3 Most Important Factors Of Web Development?

Content is king Make sure you have enough valuable content on your website that’s easy to read.  Search engines “crawl” content on your website and index your pages.  Your goal is to have visitors engage with your content. Videos, podcasts, diagrams, etc. They are all forms of content that gets visitors to click through your… Continue reading What Are The 3 Most Important Factors Of Web Development?

SEO

Does Reputation Management Still Play An Important Role Online?

Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.” The situation has radically changed. Today, websites are no longer static brochures. User-generated content… Continue reading Does Reputation Management Still Play An Important Role Online?