What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve your search rankings? Most people focus a large proportion of their time on “keywords” and not much else. However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect SEO ranking. Search engine algorithms not only rate the relevance of your keywords on pages, and in the meta data, in relation to a user’s search terms, but they also evaluate information such as the duration visitors stay on your site, bounce rate, broken links, pages viewed, inbound and outbound links and so on…Getting users to stay on your website and interact with your content can boost your website’s ranking, and you can do so by improving the user experience and usability of your website.
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
You may want to customize your meta title — however, be aware that this is currently what most platforms use as the title when your content is shared on social sites, so it needs to be enticing and relevant for real readers. You can also update the meta description. This is usually (but not always) what Google will publish on the search engine results page (SERP), so make it inviting and user-friendly.
Whether they are local directories or review websites, you’ll want to create or claim all listings for your business. Each listing will represent a citation, and citations are an important component used in the ranking algorithm by Google and other search engines. (When we’re talking about search, a citation is a mention of your business online, whether or not it contains a link.) We already covered Google, but it’s important to also create a listing on Bing, Yahoo Local, and other local directories.
When you enquire with any SEO company in India make sure that you put forward all the essential features and requirements that you will be willing to see your business transform into. In addition to this, SEO services always tend to make constant improvements in their SEO strategies as a part of their business plan.